Hospitality
Local SEO optimisation for 20 restaurant locations
More visibility, reservations and revenue through local SEO for a restaurant chain.
Pizza Express NL · 3 months + ongoing
The challenge
Pizza Express NL had 20 locations but was virtually unfindable online. Each location had a page, but there was no structured data, no Google Business Profile optimisation and the websites loaded slowly on mobile. The result: hardly any online reservations.
Our approach
Technical SEO audit of the existing multi-location website
Implementation of LocalBusiness schema markup for each location
Optimisation of 20 Google Business Profiles with photos, posts and reviews
Creation of unique landing pages per location with local content
Mobile performance optimisation (70% of restaurant searches are mobile)
Online reservation system integration with SEO-friendly URLs
Review management system for collecting customer reviews
Results
"Since the local SEO optimisation, online reservations are pouring in. We have 18 of our 20 locations in the top 3 of Google. That is incredible."