Legal Tech
Conversion optimisation leads to 85% more demo requests
Data-driven optimisation of a B2B SaaS website for a legal tech company.
LegalTech Solutions · 2 months
The challenge
LegalTech Solutions had a WordPress website that attracted a lot of traffic but converted little. Visitors stayed briefly, the bounce rate was high and only 0.8% requested a demo. They wanted to know why and how to improve this.
Our approach
Extensive data analysis with heatmaps, scroll maps and session recordings (Microsoft Clarity)
Identification of bottlenecks: unclear value proposition, forms too long, no social proof
Redesign of the homepage with focus on conversion elements
Implementation of testimonials, case studies and trust badges
A/B testing of different CTAs, headlines and form lengths
Optimisation of the mobile experience (60% of B2B traffic is mobile)
Implementation of marketing automation for nurture campaigns
Results
"The conversion optimisation has completely transformed our sales pipeline. We now get more and better demo requests than ever. The ROI was recouped within 2 months."