SEO
Optimising WordPress local SEO: guide for local businesses
22 January 2025 · 6 min read
Local SEO is essential for businesses that serve customers in a specific area. Whether you are a plumber in Utrecht or a marketing agency in Amsterdam — if people in your region need to find you, local SEO is indispensable.
At WP Maintainer we help local businesses with their local SEO strategy. In this article we share our approach.
Optimise Google Business Profile
Your Google Business Profile (formerly Google My Business) is the foundation of local SEO: 1. **Claim and verify** your business 2. **Fill in all fields** — description, category, opening hours, photos 3. **Add posts regularly** — offers, news, events 4. **Ask for reviews** — positive reviews increase your visibility 5. **Respond to reviews** — both positive and negative
Local content strategy
Create content that is relevant to your region: - Write about local events and developments - Create landing pages for each location - Use local search terms ("web design Amsterdam", "plumber Rotterdam") - Create case studies of local customers
Technical local SEO
Local link building
Obtain links from local sources: - Local chamber of commerce - Municipal websites - Local news sites and blogs - Collaboration partners in the region - Events and sponsorships
Mobile optimisation
Local searches often happen on mobile ("restaurant nearby"). Ensure: - Responsive design - Fast loading times on mobile - Click-to-call phone links - Integrated Google Maps
WP Maintainer local SEO
We help local businesses with technical local SEO optimisation. From schema markup to speed optimisation and mobile improvements. We ensure your website is technically perfect, so your local SEO strategy can succeed.