WooCommerce
Optimising WooCommerce product pages for conversion
13 November 2024 · 5 min read
The product page is the heart of your WooCommerce webshop. It is where visitors decide to buy or click away. An optimised product page can make the difference between a conversion rate of 1% and 3% — that is a tripling of revenue.
At WP Maintainer we install WooCommerce optimisations for better conversion. In this article we share our best tips.
Product images
Images are the most important element on a product page: - **Use 4-8 images per product** — multiple angles, details, in use - **High quality** — minimum 1000×1000 pixels - **Zoom functionality** — visitors want to see details - **Consistent style** — uniform background and lighting - **WebP format** — 25-35% smaller without quality loss
Product description
Write convincing product descriptions: - **Focus on benefits, not features** — "Sleep cool and dry" instead of "Breathable cotton" - **Use short paragraphs** — scannable for mobile users - **Bullet points** — for specifications and characteristics - **Unique content** — never copy the factory description - **Minimum 150 words** — more content = better for SEO
Social proof
Reviews and ratings increase the conversion rate: - **Show reviews prominently** — under the product title or in a separate tab - **Encourage reviews** — email after delivery with review request - **Photos with reviews** — user-generated content increases trust - **Respond to reviews** — both positive and negative
Technical elements
Cross-sell and upsell
Mobile optimisation
60-70% of e-commerce traffic is mobile: - Large, easy-to-tap buttons - Fast loading time on mobile - Simple form for shopping cart - Checkout without account (guest checkout)
WP WooCommerce service
Our WooCommerce package includes product page optimisation: image optimisation, conversion audit, mobile improvements and A/B test advice. We help your webshop sell more.