WooCommerce
WooCommerce email marketing: abandoned cart and follow-up
11 November 2024 · 6 min read
Email marketing yields an average of €42 for WooCommerce webshops for every €1 invested. It is the most effective marketing channel, especially for existing customers. But many webshops do not utilise this potential.
At WP Maintainer we integrate email marketing solutions for WooCommerce webshops. In this article we share the best strategies.
Abandoned cart emails
70% of shopping carts are abandoned without a purchase. Abandoned cart emails recover an average of 10-15% of these.
Post-purchase emails
After the purchase there are multiple opportunities: **Order confirmation:** - Thank the customer - Give an overview of the order - Give an expected delivery date
Newsletters
Build an email list via: - Pop-up with discount code for newsletter registration - Exit-intent pop-up - Account registration (opt-in) - Checkout (opt-in checkbox)
Segmentation
Segment your email list for better results: - **By purchase behaviour:** Frequent buyers vs. one-time buyers - **By product preference:** Which categories does the customer buy? - **By order value:** VIP customers with high order values - **By inactivity:** Win-back campaigns for inactive customers
WP WooCommerce integration
We integrate email marketing tools with WooCommerce: Klaviyo, Mailchimp, ActiveCampaign or your existing tool. We configure abandoned cart flows, post-purchase sequences and segmentation. This maximises the value of every customer.